A retailer selling through a few physical stores and an online shop that has grown in pieces over several years.
Most visitors arrive on mobile, but the checkout was designed for desktop and asks for the same details more than once.
Stock levels online are updated by hand from the store system, which leads to orders for items that are out of stock.
Before work starts, we agree these measures with the client and report on them throughout the engagement.
Checkout completion rate on mobile
Orders placed for out of stock items
Staff time spent updating stock by hand
Consolidating finance reporting into one trusted model
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